1. Overview & Disciplines
Kitchen Adventures is a 12-month subscription line for ages 7+ that features culinary adventures from different
cultures and countries around the world by Little Passports
in collaboration with America’s Test Kitchen Kids. I was responsible for the creative direction,
conceptualization, and the illustrations on all printed
materials with the exception of the activities and activity instructions.
2. Art Direction & ConceptThis sub-line is the first to feature a brand collaboration in the Little
Passports product offerings. Because of this, there was no pre-existing structure or
guideline on how to handle different elements from logo treatments to general design language and
illustration styles.
I began the process of exploring the creative direction of this product line with a
number of mood boards to present to the stakeholders from both Little
Passports and ATK Kids.
3. Design & ExecutionI worked with cultural researchers on the history,
art, and design for all of the country-specific design elements like patterns, color palettes, typography, container shapes, and
illustrated assets of
all 12 cultures featured.
I worked directly with the content team from ATK Kids to make sure everything not only looked and felt faithful to the respective cultures, but also so that ATK Kid’s brand voice came through as well.
4. Final
ComponentsEach kit includes unique packaging, one flavor journal, 3-6 recipes, a hands-on activity and
instructions, a shopping list, and one cooking tool that is required for one of the recipes.
5. Challenges and Takeaways
There were many challenges with this project, but the most difficult was balancing all of the kits I was working on at once. As the sole graphic designer, I was
juggling anywhere from 3-6 kits—all at different stages of development, design, proofing, and
sampling under extremely packed timelines.
I prioritized templatizing each component and determining what elements I could modify in order to make it possible to meet the tightly packed schedules.
Credits
Graphic Design: Eura
Bang
Creative Direction: Jacque Lamkin, Eura Bang
Product Design: Ingrid Dragotta, Lieyah Dagan, Prapti
Varma
Illustration: Eura Bang, Boya Sun, Rafa Ribs, William Smith IV, Erikas Chesonis
Content: Lisa Marsoli, Kristin Sargianis
Sourcing: Jen Chang, Roxanne Leung, Shawna Sasaki
Safety and Testing: Rosie Alonso
Product Photography: Joy Coakley
. . . and many others!